They say in journalism that three makes a trend. In an article obnoxiously entitled "Secret Ingredients: Their Husbands," the New York Times interviews three women indicative of a new "trend": beauty brands created by wives of famous people. The somewhat pandering story profiles Jo Wood (right), wife of Rolling Stones guitarist Ron Wood and creator of Jo Wood Organics; Dustin Hofffman's wife, Lisa, founder of Night & Day 24 Hour Skincare; and Manuela Testolini, the soon-to-be ex-wife of Prince, whose line of bath and home products is called Altru.
After reading the story several times, I'm still not sure what the point of it is, so if you'll allow me to go on a bit of a rant,
So here is the gist, as far as I can tell:
After years of living in the shadows of their famous husbands, these women have all chosen to pursue similar paths to their own recognition with lines of beauty products.
And why not? In an age when obscure makeup artists and some decidedly unglamorous dermatologists promote their signature products with glossy blowups of themselves in store windows ... it is hardly surprising that celebrities-once-removed are also going for a piece of the potentially lucrative beauty action, not to mention a shot at becoming a household name in their own right.
I don't know that I'd really call this a trend. As the New York Times points out, the beauty business in general is very entrepreneurial, littered with legions of boutique brands. And it's also nothing new that celebrities' wives (or just rich wives in general) have more resources at their fingertips to found businesses. So why is this worth its own article? I'm not really sure, but if you have any thoughts, please share!