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Beauty Byte: Consumers Are Still Buying Cosmetics

In the nonstop stream of bad economy news, there's at least one bright sign for retailers: People are still buying beauty items. A study by research group Synovate found 41 percent of people plan to spend the same amount on cosmetics as they did before the recession hit; 27 percent said they would reduce spending. The study, which queried 11,500 people, spanned more than a dozen countries — and that's where it gets interesting.

Respondents in Denmark, Brazil, and Malaysia were most optimistic about their respective economies, while Brits and Americans had the most doom. Eighty-two percent of Americans said that they've stopped making impulsive purchases in general, and I'm one of them. Are you cutting back everywhere, or are you still spending on beauty treats?


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