Last week, Queen Latifah and Cover Girl held an open casting call to try and find a new woman to take over the throne. Instead of hiring another star or model, Cover Girl would like The Queen's replacement to be someone real.
Over 2,000 women showed up to the event held at B.B. King's in NYC's Times Square. Whoever is chosen will appear in the new ad campaign due out in June.
The contestants had 30 seconds to describe why they should be the makeup line's new face and to share how they have achieved both inner and outer beauty through overcoming an obstacle, an accomplishment, their involvement in the community, or standing up for something they were passionate about.
To read what Queen Latifah, had to say,
“The brand itself was made for real women. When the advertising agency wanted to include regular women in the campaign, I thought it really celebrated who we were targeting — an average, everyday woman of color with a story to tell.
36 women advanced to the second round of auditions and the new face will not be revealed for another two weeks. Which lucky lady will have her inner Queen revealed? Stay tuned for the results - having more than one winner is still being considered.