Since the term "organic" is loosely defined within the skincare and cosmetics industry, many brands have taken quite a bit of leeway with the term. And one brand is not too happy about it.
Dr. Bronner's, which has voluntarily adopted the FDA standards of "organic" in its product line, is suing a bevy of brands, including Estée Lauder, Kiss My Face, Stella McCartney, and Juice Beauty. Dr. Bronner's claims that these brands use the term organic to sell products that are anything but. The suit also accuses the OASIS standards, which define the term "organic" for 30 top skincare companies, of being too lenient.
We'll see how it all plays out, but no matter whether Dr. Bronner's wins or loses in the courtroom, the company is winning some free press. Do you think the lawsuit has merit, or is the company in no place to dictate how others should run their businesses?