According to an article in WWD , Home Shopping Network (HSN) has just taken on a number of new beauty brands including Sephora, Estée Lauder, and Coty. CEO Mindy Grossman feels that their shoppers are looking for a more diverse, celebrity-driven assortment of products. They consider experts in the beauty field (i.e. hairstylists and makeup artists) to be modern celebrities, too. Grossman chose to build the beauty arena because it's such a popular sector, and there's a lot of opportunity (and money to be made) by teaming up with beauty brands. She says:
One of the most exciting partnerships was with Sephora. The relationship was and still is a significant focus for us and we launched with a live remote from their landmark Fifth Avenue store in December, where virtually every product sold out in just a little bit more than an hour.
HSN isn't necessarily focusing on high-end luxury beauty or low-end drugstore products. Rather, they are carefully choosing an assortment of brands that are affordable to a variety of budgets. They have been working to organize, weed out, and edit over $125 million worth of merchandise they have in stock.
Whoo-hoo, I love spring cleaning! This can only mean big things to come for HSN. I guess I am in the minority when I say that I've never bought anything from them, but it makes me wonder — are you a Home Shopping Network customer?