Yesterday Avon Products Inc. signed Oscar winner Jennifer Hudson to be the latest spokesperson for their Imari brand and the new scent, Imari Seduction. The fragrance will go on sale in August.
Hudson says, "This is an honor for me and very flattering."
She is the latest in a string of celebrities to attach their names to fragrances. Market research firm NPD Group believes that celebrity fragrances made up almost a quarter of the top 100 women's fragrance brands last year - which is up from 10% in 2003.
This collaboration is really very exciting for this rising singer and starlet. Avon is the world's largest direct seller of cosmetics, and Imari has been its best selling fragrance since its launch 20 years ago. Wow, congrats again Jen!
To read what Avon Executive Vice President Liz Smith had to say about Jennifer Hudson and Avon's partnership,
"We believe that our Avon representatives and their customers will be truly inspired by Jennifer's dream-come-true success story."