Kate Moss really is everywhere lately, jetting from the Topshop offices in London earlier this week to a hip soiree in Morocco yesterday. According to Women's Wear Daily, supermodel Moss was in Marrakesh to celebrate her fragrance, called Kate, which we first heard about in December. The signature scent hits the European and Asian markets in September. The scent will roll out in U.S. stores in 2008.
WWD spoke with Bernd Beetz, CEO of Coty, the license holder for the fragrance. (Is it just me, or does Coty handle pretty much every celebrity scent?) According to the story:
The beauty giant aims to capitalize on the wide-ranging appeal that has kept Moss the toast of the fashion set and a household name for two decades.
“[We will] tap into consumer groups that we haven’t tapped into before,” said Bernd Beetz, chief executive officer of Coty, who added the company is building its portfolio on fashion-, designer- and celebrity-oriented pillars. “[Moss] overlaps fashion and celebrity.”
Classified as a floral musk and clad in pink-and-black packaging, Kate will cost about $27 to $60, depending on the size. Not surprisingly, Moss herself will appear in the ads for the product. Will you buy the eau de Kate?