Skip Nav
Makeup
10 Maybelline Products That Are as Awesome as They Are Affordable
ELF
13 E.L.F. Products Every Beauty Gal on a Budget Must Try
Beauty Video
Jeffree Star to Kat Von D: "I Don’t Know Why You Lied"

Beauty Byte: Men Barely Spend Anything on Grooming. Shocker!

For years and years, cosmetics companies have been trying to get men to buy into skin care. For a moment there, it seemed like the metrosexual might make it all work. Alas, the metrosexuals have dwindled in number. A new report reveals that British men have responded to grooming hopes with a big "no dice."

Marketing group Mintel has released survey results that reveal:

  • The average British man spends less than $5 a year taking care of his skin.
  • Thirty-five percent of British men feel that it's important to look young, but 55 percent of French and Spanish men do.
  • The male skincare market is worth less than one tenth of the women's equivalent.

I'm not surprised by these findings, since most men I know have to be told that Irish Spring is not so great for their skin. Doubt I'm the only one wondering, "And they had to do a survey for this information?!" Please. Hand me a tweed jacket and I'll play Professor Bella, whose work on Obvious Male Behavior will be no doubt groundbreaking. Wink.

Source

Around The Web
Join The Conversation
TFS TFS 8 years
i MAKE my boyfriend use my creme de la mer. :]
sugar_me_sweet sugar_me_sweet 8 years
my fiance is more about a great hair cut every 2 weeks. he doesn't really use anything for his skin.
sugar_me_sweet sugar_me_sweet 8 years
my fiance is more about a great hair cut every 2 weeks. he doesn't really use anything for his skin.
BeautiJunki BeautiJunki 8 years
My man in a facial cleanser moisturizer kinda guy, not brows tho that's a bit much :)
Bookish Bookish 8 years
My husband probably pays what I do. He likes to take care of himself.
ammura ammura 8 years
my hubby used to use ivory soap on his face! i was finally able to convince him to try origins get down deep pore clay cleanser and he loved it. that was 4 years ago and so ivory on his face is history except that he uses it on his body! i am still working on convincing him to ditch that stuff ...
carhornsinapril carhornsinapril 8 years
i literally have to put moisturizer on my fiance's face, because he would never do it on his own (i consider it a personal investment... ha). he also cuts his own hair and uses irish spring on his face 1x day, but likes it sometimes when i bring home products for him to use (he loves biore strips).
ehadams ehadams 8 years
My boyfriend is British so yeah... I got him some Clinique samples for men when I ordered something and he was like "meh." I have to force him to wear sunblock. What can you do...
bailaoragaditana bailaoragaditana 8 years
My boy/friend James uses 18p shower gel. No shampoo, no conditioner, nothing. It's ridiculous.
Angelica Angelica 8 years
Less than $5 a year on skin!!! I am rather mortified! What are they using? Mud?
bengalspice bengalspice 8 years
I introduced my boyfriend to body scrub. He's so happy now.
emalove emalove 8 years
Yeah, not surprising! My husband spends next to nothing on his facial wash...and he has perfect skin. It makes me so mad! I usually am the one who brings him home some products...I buy him a Burt's Bees body cleanser and moisturizer for sensitive skin and he likes it. I think he'd use whatever I put in front of him. Haha.
melizzle melizzle 8 years
I think my husband spends much more than that. Facial scrubs and cleansers, acne creams, special shaving creams...
karisaamy karisaamy 8 years
My husbands shaving gel cost $30 and he buys that twice a year
Leilanic1 Leilanic1 8 years
the funny thing is my husband doesn't buy his own products but uses my expensive face and undereye creams all the time!
plasticine1 plasticine1 8 years
they do however pay more often for haircuts than women
mondaymoos mondaymoos 8 years
Eh. The bf uses the Nivea men's face products I bought him. He likes them a lot... so he'll probably buy them again. :)
ALSW ALSW 8 years
My hubby definitely fits into the $5 and under category. I'd be shocked if he spent that in a year for his skin.
aimeeb aimeeb 8 years
My boyfriend is most def an exception. He uses an actual facial cleanser and even moisturizes.
brittanyk brittanyk 8 years
I buy everything for my fiance, which really isn't much. He uses face wash and some moisturizer every once and a while and that's about it.
austerity austerity 8 years
Pff. Big surprise.
austerity austerity 8 years
Pff. Big surprise.
Lovely_1 Lovely_1 8 years
Yes...I do all the "taking care of" for my man!Plucking eyebrows, using face stuff, shaving his head hahaha.
Lovely_1 Lovely_1 8 years
Yes...I do all the "taking care of" for my man! Plucking eyebrows, using face stuff, shaving his head hahaha.
Guylashes: False Eyelashes For Men
Man Sues Salon For Charging More For a Male Manicure
James Bond 007 Cologne to Launch Next Year
Justin Bieber's Someday Perfume Breaks Sales Records
Illamasqua Launches Funeral Makeup Service
Man Puts Nearly 3,000 Toothpicks in His Beard
Emoticon Glasses That Show People Your Inner Feelings

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

From Our Partners
Latest Beauty
X