It appears as though the beauty industry is experiencing mini mania! Companies such as Biotherm, L'Oreal, Lancome, Laura Mercier, Jonathan, Skyn, and Tom Robinn have manufactured and launched mini-sized beauty products to conveniently help abide the new airplane travel laws. Even Sephora is now selling miniature products.
Just so you know, the rules are as follows: all liquids that are allowable on airplanes must be in 100-ml. or smaller bottles and transported in re-sealable plastic bags. This rule has been in effect since August 2006.
If beauty companies want to continue to be successful, then they must change with the times and the laws. People are not going to spend money on full sized products, just to have them thrown in the trash. More companies now than ever are also beginning to pay attention to the needs of men.
Creations such as Day Tripper Shaving Sets encased in clear plastic packaging by Biotherm Homme have become best sellers. Companies are using this big opportunity to create small packaging by offering small bottles with purchase alongside full size products for travel purposes. Happy travels!