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Beauty Byte: Reese Enters the Bloomin' Fragrance Biz

Beauty Byte: Reese Enters the Bloomin' Fragrance Biz

When it comes to fragrance launches this year, Avon has had quite the star-studded journey. Since last June, the impressively affordable cosmetics brand has launched Christian Lacroix Noir, Courteney Cox-endorsed Spotlight, and Patrick Dempsey's Unscripted. And now, as a two-year Avon global ambassador, it's Reese Witherspoon's turn.

The new fragrance, dubbed In Bloom by Reese Witherspoon ($34 to $59), makes its official debut in November, and features top notes of Georgia peach, crisp greens, and tea leaves; middle notes of magnolias, star gardenia, and night-blooming jasmine; and base notes of cashmere woods, hypnotic florals, and amber wood crystals. Packaged in a rounded glass bottle with an elaborate flower atop, the Oscar-winning actress chose to monogram the champagne-toned box and limited-edition silver charmed bottle. "I monogram everything because I am Southern — it’s a compulsion," she quipped to WWD.


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Find out the endearing inspiration behind the scent when you

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Inspiration behind the sensual, romantic scent came from Reese's Southern background and her 9-year-old daughter Ava's opinion. "I asked her which one smelled most like me." She also drew upon other family memories for insight. "Definitely gardenia is a big thing for me because my father — every Mother’s Day or on my birthday — would buy small bouquets or corsages for my mother and I," she added. "I thought you just pick a fragrance and it’s easy. But there were all these different levels of creating a scent that were new to me, but really fun and exciting," said the fun-loving star. Are you excited about Reese's latest endeavor?

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AVONalicious AVONalicious 7 years
Although I am employed as an Avon Representative all of their scents are truly nauseating!
silversnowflake silversnowflake 7 years
I'm not really into flower scents, love Reese though.
clew001 clew001 7 years
i can't imagine smelling like her...she is so boring.
Kellness Kellness 7 years
I want to love this but I can't stand jasmine.. or Avon
pharm_chick pharm_chick 7 years
some avon perfumes are really nice!! haiku is really good. i would totally get this one! it sounds like it smells really nice too
ModernGraceKelly ModernGraceKelly 7 years
Avon isn't what it used to be. I've smelled plenty of designer scents that are are "nauseating" and discontinued within a year of their debut on the market. Perfume is part of my job, and no I do not work for Avon. According to their sales, there are alot of people buying their perfume. Not everyone can afford $60 perfume anymore. Let's face it, even those with a PhD are not guaranteed a job anymore. Wake up girls. ;) Stop being such a snob.
emalove emalove 7 years
Not at all interested. And just about every perfume I've smelled by Avon is nauseating.
spicyaroma spicyaroma 7 years
Umm, why?She's an Oscar winning actress, she doesn't need to have a perfume. It's kind of cheesy, no? :shrug:
spicyaroma spicyaroma 7 years
Umm, why? She's an Oscar winning actress, she doesn't need to have a perfume. It's kind of cheesy, no? :shrug:
Stephanym Stephanym 7 years
Can't wait!
Stephanym Stephanym 7 years
Can't wait!
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