Sally Hansen has partnered with TLC's What Not to Wear makeup maven Carmindy Bowyer to launch a new cosmetics collection called Natural Beauty. According to WWD, the 140-unit line is expected to hit stores next month.
This is Hansen's second attempt at manufacturing makeup; in 2003, the company created a line called Healing Beauty, but it didn't take off.
Keeping in the trend for eco-friendly makeup, the paraben-free formulas include minerals and extracts of soy, bamboo, papaya, and mango. What's more, the line ($7.95–$12.95) will launch with a website that features video styling tips from Carmindy — so if you like your makeup natural, but applying it doesn't come naturally, you'll have a little help.