The beauty retailer often referred to as "the Sephora of the U.K." has opened a flagship store in New York's SoHo neighborhood. This is the first U.S. outlet for Space NK, which already has 52 stores in the U.K. (Thanks to Kiss and Makeup for the tip.)
The chain of luxury beauty boutiques hopes to challenge Sephora by offering more than 50 brands that were previously unavailable in the U.S. According to Cosmetics Design:
In order to increase its foothold in the US premium cosmetics industry, (founder Nicky) Kinnaird is planning four further store openings in New York in the coming months, and is developing an American website to cast its net over a larger target audience.
From what I can tell, Space NK looks very sleek and nearly irresistible. I can't wait to go shopping there. By the way, if you live in New York, the flagship is having an opening event this Wednesday, June 20, where shoppers can enjoy makeovers, skincare consultations, and champagne.