With her London punk legacy, Vivienne Westwood is no stranger to awesomeness. So it's fitting that the fashion designer's new fragrance is called Let It Rock. According to Cosmetics International (via Now Smell This), the scent, which debuted yesterday in London, is named for the boutique Westwood opened in 1971. The fragrance blend was also inspired by the '70s, using prevalent vintage scents like patchouli and sandalwood. Here's Westwood elaborating on her inspiration, from Cosmetics International:
“It’s the best name for a fragrance right now. People are interested in the idea of glamour. I thought back to the 1970s when I opened the shop. We felt heroic and tough. Young kids were revolting against the older generation, and that’s what rock and roll is all about.”
Manufactured by Coty, Let It Rock also uses top notes of bergamot and freesia and comes in a bottle adorned with the designer's signature orb and red-lipstick logo. It will go on sale in the UK in August then roll out to the rest of Europe later. No word on when it will be available in the States, but I would love to get my hands on this punk-inspired perfume.