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Beauty Mark It! An Eye-Popping Brightener

Do you ever watch makeovers on What Not To Wear? Loyal fans will know that makeup artist Carmindy continually touts the importance of an eye brightener to conceal and lighten up the appearance of darkness around the eyes. Naturally, I've been a firm believer of her theory, but lately, the brand I've been using just doesn't seem to work as well as it used to for my skin.

While browsing over the long weekend, I became overwhelmed by all of the choices. I found a few potential winners, but after applying layer after layer of brighteners, the effect was more sunglasses tan and I was starting to get kinda dizzy.

I'll get you started with Benefit's Eye Bright ($20), "a pop of pink that brightens your eyes and your spirits instantaneously." I liked the buildable, creamy texture — and the color hid my dark spots nicely.

Share your choices by bookmarking items from around the web and tagging them with the phrase Eye Popping Brighteners. I'll feature your favorites here next Tuesday. To learn about Beauty Mark It challenges and how to add your picks, check out this how-to. To see some of my favorite online beauty stores,


Saks Beauty Place
Saffron Rouge
Fred Segal Beauty
Folica Beauty
Bergdorf Goodman

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