With thousands of cosmetics and beauty goods out there, manufacturers often look to their teams of creative copywriters to dream up product names that stand out from the rest. Soap & Glory's Wizard of Flaws ($16) is a cleverly-named concealer and luminizer. Too Faced's The Bronzed and The Beautiful ($35) contains three different palettes so that you can achieve the perfect sun-kissed glow. And then there's Benefit 's punny products, like Eyecon ($30) brightening eye cream, and Lemon Aid ($20), a color-correcting primer. Do you have one to add to the bunch? I'm "dyeing" to find out.