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Bella Brand: Balmshell

On its own, lip gloss is an unabashedly girly thing. But just when you thought things couldn't get any girlier, here comes Balmshell. The brainchild of identical twin sisters, the line of lip glosses ($22) has packaging unlike any other I've ever seen.

You know the nudie-girl pens that were popular in the 50s? When you tipped the pen upside down, the illustrated pinup's clothes would appear to come off. Well, this is the same concept. The containers use the same kind of gravitational pull to tell little stories for each gloss. Unlike their precursors, these are rated PG, with tales of shopping, golfing, flirting and canoeing.

Okay, so it's a little gimmicky, and some of the illustrations are a little dippy (really, women do have interests beyond shopping, talking on the phone, and getting scoped out by dudes!). Still, if you know someone who's a total girly girl—or if that happens to be you—Balmshell is the go-to gloss.

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Join The Conversation
emalove emalove 8 years
Silly...
WiCkeD_LaDy WiCkeD_LaDy 8 years
hahaha cool I want one of those, to they come in pink shades?
Beauty Beauty 8 years
Thanks for bringing that up! I would have mentioned it, but from what I read, the gloss stopped being sold after November 4 — but I could be wrong, of course. :)
mirawilliams mirawilliams 8 years
Bella, they're socially conscious as well. One of the balms was done for Breast Cancer month. It's a pink and when you tilt it, you see a clothes line of bras. See Steen's comment for more details. They were also in the 2007 Oscars gift bag.
aimeeb aimeeb 8 years
Awww I think I need to buy one just to have it. I don't think I'd be a fan for life but just having one I think is necc.
steen steen 8 years
I love the 1 in 8: *The 1 In 8 lip gloss was designed to educate people and to promote awareness of breast cancer. Between two blossoming trees hang eight bras varied in size, color, style, and shape symbolic of the many different types of women. As the tube of gloss is tilted, a hot pink target slides back and forth. Reinforcing the statistic that approximately 1 in 8 women are diagnosed with breast cancer. $1 from every 1 In 8 lip gloss sold will be donated to the Breast Cancer Research Foundation (BCRF) I am a tad disappointed that only $1 out of the $22 lip gloss goes to research though. :\
Lovely_1 Lovely_1 8 years
This stuff looks so awesome! I want haha!
resab08 resab08 8 years
I love it!!!
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