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Bella Brand: EasyStraight

Come rain or shine, EasyStraight is a brand that anyone fearful of the frizzies should familiarize herself with. The haircare brand was founded in 2004 by Haime Munoz, a salon owner who was dissatisfied with anti-frizz styling products, most of which left behind a grimy residue and made hair look dull and flat. Munoz set out to create something affordable that would rinse out easily and protect hair from humidity.

EasyStraight products address three of the most common causes of frizzy hair: over-processing, natural frizziness, and environmental factors like humidity, weather, and sun. The line includes shampoo and conditioner, a finishing gloss, an ironing styler, blow-dry spray, and two at-home straightening kits.

Most recently, the company launched four new products, all of which can be purchased at drugstores and supermarkets nationwide. (To find a retailer closest to you, click "Where to buy.") The best part: EasyStraight products are priced from just $8 to $30 each. For details on the four new products, read more

  • Long-Lasting Frizz Remover ($15) is a straightening kit that is intended to keep your hair frizz-free for a month by repairing the cuticle and raggedy split ends.
  • Instant Silk ($8) is a light anti-frizz cream that helps to soften hair using silk and cashmere.
  • Climate Shield ($8) is a waterproof hairspray. Very cool. I have never actually heard of anything like this: It shields hair from weather and humidity while providing a strong hold./li>
  • Frizz Block ($8) is a serum made from flax seed, coconut, and cashmere extract that helps detangle hair and protect it from heat and breakage.
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