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Bella Brand: Hickox Studio

Justin Hickox has grown up with hair. As the son of a hairstyling couple, he's been around it all his life — so it's no wonder that he's opened his own studio in Portland, OR. Using so many styling products on a daily basis, he had a hunch that he could improve upon many of the formulas. And that's just what he did.

The Hickox Studio line is small, but it doesn't mess around. The star of the line is his Styling Cream ($19), which is, he claims, an improvement upon Bumble & Bumble's coveted and similarly named product that changed its formula a couple of years back. It also includes two different styling waxes, a volume-boosting foam, curl products, and a thermal protecting spray.

To see what I thought of a couple of the products,


I tried The Pink Stuff ($18), a moisture-enhanced curl cream. It has a sticky, waxy texture and smells fresh and clean like laundry soap. The best part is that it has just the faintest shimmer; it's fine enough so that it doesn't look like you have a head full of glitter but noticeable enough to leave a pretty sheen in your hair. I also sampled the Quick Fix ($9.25), which Hickox claims is "the hairspray your mom warned you about." And he's right: My ponytail had nary a flyaway after a few spritzes of this. It's too much hold for most occasions, but when you need your strands to stay put, this one can't be beat.

The line ranges from $9 to $26 and is just being released into stores nationwide. If this sounds up your alley, you can pick up any of his products right now on his website.

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