When it comes to Chanel, it's no wonder that feelings of elegance, luxury and timeless sophistication come to mind. It has been nurtured, parented and protected by designer Karl Lagerfeld, art director Jacques Helleu and "nose" Jacques Polge—three extremely distinguished men that have been with the company for more than 30 years.
Last weekend, I was given the opportunity along with fourteen other bloggers from around the world to visit Paris and spend one incredible day viewing the inner workings of Chanel. This was a marketing effort from the company to get in touch with their consumers as well as to build buzz about the new Coco Mademoiselle campaign.
We toured the perfume lab, dined at the famous Ritz hotel and the Mini-Palais, toured Coco Chanel's apartment, visited the fine jewelry store, and saw the premiere of the Coco Chanel Mademoiselle movie starring Keira Knightly that will relaunch the new products in the Coco Mademoiselle range. It was a day I will surely never forget.
Something I've learned from my experience is that each new product that Chanel creates contains intentional symbolism intended to reflect and carry on the vision of Mademoiselle Gabrielle "Coco" Chanel. However, judging from the success of the brand, it is evident that the ghost of Chanel is not a hindrance that holds back creativity, but rather an omnipresent force of inspiration. The respect these creators have for her is like nothing I've ever encountered, but I do know that it is contagious.
After learning all about her past and her vision, it's understandable why in the world of luxury brands, Chanel is the considered nothing short of the crème de la crème. So stay tuned all week to read my five-part series about my Chanel experience. You won't want to miss some of the amazing surprises I've got in store for you.