POPSUGAR Celebrity

Purple Reign: BADgal Plum Makes Colored Mascara Subtle

Sep 25 2008 - 10:00am

If you're old enough to remember the first round of colored mascaras, you may not want to revisit the trend. But hear me out. While Benefit's BADgal Blue [1] mascara is a shock of brightly hued blue, its new fraternal-twin mascara, BADgal Plum [2], is so subtle that you won't be mistaken for a member of the Thompson Twins.

True to its name, the color is a warm shade of deep plum that's closer to a dark brown than black. If anything, it's almost too natural in indoor light; while my lashes looked significantly fuller and thicker, it was hard to see the color. But while taking a little lunch-break walk with Sabs from OnSugar [3] yesterday, she stopped me and said, "Are you wearing colored mascara? I love it!" Turns out that in the light, it adds just the right amount of color without being garish, and it highlights the green in my eyes. But if you want to give it a try, keep it off the lower lashes; I made the mistake of using it there, and it only made me look tired and, well, a little stoned [4]. To sum up: Nice enough indoors, wowza outdoors, and best left to top lashes unless you want to look like the conductor of the Pineapple Express.

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