22 Exciting New Beauty Launches You Need to Try This May

Every editorial product is independently selected by our editors. If you buy something through our links, we may earn commission.

With the arrival of May flowers comes new beauty products to shelves, counters, and eventually your vanity. To help you weed through all of the latest launches, we tried and tested some of our favorites. Keep reading to find a frizz-fighting hair oil, vlogger-created lip liner (that battles those in the Kylie Lip Kits), and the luxe liquid bronzer you need to try!

NARS Special-Edition Orgasm Blush

NARS Special-Edition Orgasm Blush

"No, this is not a new product — just a cooler version of the one you already probably use and love. NARS cult-favorite peach-pink Orgasm blush has a limited-edition makeover ($39). Both the case and the powder are accented with this chic, summery woman (it is a clear film photo that sits on top of the powder and is removed when you use the pigment). The mirror inside of the compact is also printed with the hashtag #whatmakesyoublush. NARS junkies (like me!), you need this. It is available at NARS boutiques and ecommerce in May and then at Sephora and select department stores in July." — Lauren Levinson, senior editor, Beauty

Korres Golden Krocus Ageless Saffron Elixir Serum

Korres Golden Krocus Ageless Saffron Elixir Serum

"When I'm on a quest to add a new skin care item to my arsenal, I look for two features: a killer ingredient and luxe, Instagram-worthy packaging. Korres's newest antiaging serum ($98) is a (literally) shining example of a perfect product. The subtly shimmering, golden elixir is formulated with saffron. The extremely potent spice is harvested only 14 days out of the year from the crocus plant and is packed with powerful antioxidants to defend your complexion from free radicals. The serum also boasts moisturizing hyaluronic acid and firming peptides to leave your skin glowing. Use it alone or layer it with other products to make them work even better!" — Emily Orofino, assistant editor, Beauty

Skyn Iceland Blemish Dots

Skyn Iceland Blemish Dots

"I am a devoted Mario Badescu Drying Lotion fan, so it takes a lot for me to try other blemish-fighting products. But I love Skyn Iceland and decided to give the Blemish Dots ($20) a whirl. They contain salicylic acid, a must for cutting down inflammation. After your moisturize at night, make sure your skin isn't slick — then adhere a dot on top of the blemish. Peel off the spot in the morning and you'll notice the size and redness have diminished signficantly! It beats having a bunch of spots on your face, and you don't have to worry about bleaching your clothes or pillowcase, either." — Kirbie Johnson, host and producer, Beauty Junkie and Pretty Unfiltered

Sephora Collection 8h Mattifying Moisturizer Sunscreen Broad Spectrum SPF 20

Sephora Collection 8h Mattifying Moisturizer Sunscreen Broad Spectrum SPF 20

"Now that the weather is getting warmer, my skin is getting more oily. As someone who is obsessed with making sure I am constantly slathered in SPF, I was ecstatic when I found Sephora Collection 8h Mattifying Moisturizer Sunscreen Broad Spectrum SPF 20 ($23), a product that will solve both of my skin concerns. This product keeps my skin protected from the sun's harmful rays while ensuring that I don't have an oily T-zone." — Sarah Siegel, editorial intern

Soap and Glory Arch De Triumph Eyebrow Shaper

Soap and Glory Arch De Triumph Eyebrow Shaper

"I tweeze and thread my brows more often than I should. And as a result, my naturally decent arches have lost some body in areas, leaving me with sparse patches. I practically hoard eyebrow enhancers to fill in thin spots, and this Brow Shaper from Soap and Glory ($9) is the latest addition to my collection. The pencil is thick enough to eliminate spending minutes drawing on strokes but precise enough to fill in tough spots. Its taupe hue has a hint of brown and works well on dark hairs without creating an overdrawn cast. On the flipside of this pencil is a highlighter crayon that I swipe on to enhance my arch. The creamy color leaves a nice sheen and is especially flattering after a fresh brow job." — Aimee Simeon, editorial assistant, trending and social

Tom's of Maine Luminous White Toothpaste

Tom's of Maine Luminous White Toothpaste

"I love my natural products, and toothpaste is no exception. I had, though, been alternating my Tom's of Maine toothpaste with something stronger, to keep coffee stains at bay. But I won't have to travel with two tubes any longer now that Tom's of Maine Luminous White Toothpaste ($5) is out. The product was made by Tom's exlusively for Target, as if I need another reason to shop at Target." — Allie Merriam, content director, Beauty, Fashion, and Latina

Julep Lip Oil Treatments

Julep Lip Oil Treatments

"Jane Park, founder of Julep, is always full of useful beauty advice from Korea. We have body oils, face oils, hair oils; now, we have an oil that's made just for your lips! Julep's Lip Oil Treatments ($20) contain rosehip seed oil to help repair dry lips. They also make application simple, as they look like a lip gloss. But when you apply the product, you instantly realize it's a soothing, smoothing treatment for your pout. There are four options, including three that have a slight tint of color — I love Obsessed, the cherry-red option. It looks like a stain, similar to how your lips look after sucking on a popsicle, but it has a nice glossy finish, too." — KJ

DevaCurl Low-Poo Cleanse and Condition

DevaCurl Low-Poo Cleanse and Condition

"My natural hair texture is typically a tight, defined curl. But after years of blowouts and hot-tool usage, my pattern has transformed into a loose wave. Although I typically wear my strands straight or in various braids and buns, sometimes letting my natural strands roam free is quite liberating. I’ve been recently using the DevaCurl Delight Low-Poo cleanser and conditioner ($22) to help manage my wavy strands. Both hair potions are sulfate-, paraben-, and silicone-free. The shampoo provides a mild lather to help remove any buildup from the scalp without stripping any natural oils from your strands. And unlike conditioners for curlier hair, this formula goes on like a lightweight cream leaving your curls soft and light as a feather." — AS

Benefit Cosmetics Cheekathon Blush Kit

Benefit Cosmetics Cheekathon Blush Kit

"Get ready to shed a tear of joy: Benefit Cosmetics decided to have a party, and all of your favorite blushes are invited! Cheekathon Blush Kit ($58) includes five all-star blushes from the brand: Dandelion, Hoola (my all-time favorite), Rockateur, Dallas, and Coralista! Plus? They're full-size! Major bang for your buck." — KJ

Chanel Le Lift Firming Anti-Wrinkle Massage Accessory

Chanel Le Lift Firming Anti-Wrinkle Massage Accessory

"I'll admit it: I can have a very puffy face. The morning after two glasses of wine or some salty sushi and I look balloon like. Chanel's latest innovation is a very small but powerful (and easy-to-use) tool that has been a savior for this problem. The Le Lift Firming Anti-Wrinkle Massage Accessory ($45) is a two-piece set that clips together. The cooling black metal feels refreshing against the skin and can be used to increase circulation, depuff, and help products (such as the Le Lift Firming Anti-Wrinkle Mask) to sink in better. I love that it is small enough to throw in any travel bag — or even my pocket! And if I put it in the fridge before using, it is heavenly." — LL

Goldwell Kerasilk Repower Volume Foam Conditioner

Goldwell Kerasilk Repower Volume Foam Conditioner

"I have a confession: I hate using conditioner. When I incorporate hydrating formulas into my hair care regimen, my superfine strands lose volume and look greasy. However, when the folks at Goldwell urged me to give their newest conditioner ($30, available at your local Goldwell salon) a go, I begrudgingly obliged — and was immediately hooked. The unusual formula sprays out of the can like a shaving cream, resulting in an airy, whipped formula that lightly nourishes hair without weighing it down. Keratin and elastin add strength and body to every strand, so my mane looks healthy, glossy, and, most importantly, full after every blowout." — EO

Dove Beauty Bar

Dove Beauty Bar

"I'm not shy about my adoration for Dove. I use their body wash and dry deodorant spray exclusively, because I love that a drugstore brand does exactly what is says it's going to do: leaves the skin soft. For Mother's Day, the brand is releasing special-edition Beauty Bars ($11 for six bars) engraved with the words love, real, kind, and care. Plus, inspirational quotes will be added to the body wash, which would make it a sweet addition to a care package for Mom." — KJ

Living Proof No Frizz Nourishing Oil

Living Proof No Frizz Nourishing Oil

"My secret to healthy hair has always been oil. I use it on wet strands, dry ones, and before I got on a plane to keep my locks hydrated. I have my trusted favorites, so it's difficult for new brands to break into my hair care clique, but Living Proof No Frizz Nourishing Oil ($38) has managed to do it. The formula has all of the elements I look for in a serum: nourishing, fuzz-fighting, smoothing, and fast-absorbing, and it smells divine." — LL

Lorac Take Me to TANtego TANtalizer Bronzer Palette

Lorac Take Me to TANtego TANtalizer Bronzer Palette

"I can't help it: I like to look tan! Naturally, this made me gravitate to the Take Me to TANtego ($30) Tantalizer Bronzer Palette from Lorac's new Summer launches. This quad includes both shimmer and matte bronzer options, so you can contour your face and catch the light when it hits it. I use Tan Diego on my cheekbones and Tan Antonio and Cabo Tan Lucas as a blush. I also love to play with the latter and Tanta Cruz on my eyes! Together, they create the ultimate just-came-back-from-vacation glow." — KJ

Guerlain Terracotta L'eau Halee

Guerlain Terracotta L'eau Halee

"I love how the Guerlain Terracotta L'eau Halee ($54) feels on my face. It's so thin that I don't even notice that I've put the cooling bronzing water on. I can wash the bronze glow it gives me off with cleanser at night and the bottle is pretty enough that I want to keep it out on my vanity." — SS

Huda Beauty Lip Contour in Trendsetter

Huda Beauty Lip Contour in Trendsetter

"I have tried a multitude of lip liners in order to achieve the perfect overlined (read: Kylie Jenner-inspired) pout. None of them even come close to this creamy formula ($19, available May 3). It glides on like silk then dries down to a luxurious, hydrating matte that doesn't budge for hours. I like to pair it with its lighter sister shade, Bombshell, to create a 3D effect that makes my pucker look extraplush." — EO

CoverGirl Clean Matte BB Cream

CoverGirl Clean Matte BB Cream

"When I search through the drugstore aisles for complexion products, I rarely find one that matches my ultrafair yet neutral complexion. CoverGirl's new BB Cream ($8, available May 12) does this flawlessly and hides under-eye circles, blemishes, and redness with finesse. The oil-free formula also contains a special powder technology that keeps my T-zone matte all day — essential as weather gets warmer and my skin gets greasier!" — EO

Fresh Peony Brightening Moisture Face Cream and Rose Deep Hydration Face Serum

Fresh Peony Brightening Moisture Face Cream and Rose Deep Hydration Face Serum

"Surprise, I'm back with more Fresh favorites! I'm never disappointed with a Fresh product. They don't irritate my skin, they do what they say they're going to do, and they always smell delightful (re: not overwhelming). The Peony Brightening Moisture Face Cream ($72) is a dream cream. Many night moisturizers are too heavy to wear during the day, but this one absorbs into the skin quickly, so it looks great under makeup. And it gets the job done if you're looking to brighten your skin while drenching it in moisture. Before applying that, though, I layer the Rose Deep Hydration Face Serum ($55) underneath." — KJ

Pinrose Sampler Traveler Fragrance Pack

Pinrose Sampler Traveler Fragrance Pack

"Pinrose fragrances have taken off due to their playful packaging, modern names, and chic scents. The women behind the brand work with Tom Ford and Jo Malone's perfumers to create their fragrances, so even though their perfumes are a quarter of the price of the aforementioned fragrances, they aren't skimping on quality. I couldn't pick just one fragrance above the rest, so I have to recommend the Sampler Travler Fragrance Pack ($24), which includes two of each of the scents in the Pinrose collection in an easy-to-use wipe." — KJ

Sarah Potempa Beachwaver S1.25

Sarah Potempa Beachwaver S1.25

"Celebrity stylist Sarah Potempa knows I may be one of her biggest fans on the planet. Not only is she queen of cool braids, but she also developed my favorite curling iron, the Beachwaver (aka, what was used on the Angels at the Victoria's Secret Fashion Show). This genius rotating rod does the work for you when it comes to creating breezy, boho waves. The S1 now comes in two new sizes: S1.25 (thicker) and S.75 (thinner). The thicker one is my currently favorite for slept-in waves." — LL

Got2B Mess-Merizing Sculpting Spritz

Got2B Mess-Merizing Sculpting Spritz

"I have very high standards when it comes to both efficacy and scents of products. I'm obsessed with this texturizing hair spray ($7) because it gives my superstraight strands a tousled appearance (with hold!) as well as a fresh, fruity scent. The fact that I can grab it at the drugstore for under $10 is a major bonus." — EO

Skin Inc Pure Serum Mist

Skin Inc Pure Serum Mist

"I've been a face mist devotee ever since I got a whiff of the Caudalie beauty elixir. So I was particularly excited to try the new Pure Serum Mist from Skin Inc ($55, available May 2016). Unlike other sprays made simply to refresh your face and set your makeup, this innovative liquid acts as a booster to your favorite serum. The sleek bottle contains Japanese Onsen water, a local treasure known for soothing irritation and redness. It is also packed with small molecules of hyaluronic acid and glycerin to firm and hydrate your pores. After your normal cleansing routine, spritz some of this on to your face and follow with your serum and moisturizer. Your skin will instantly feel more radiant and rejuvenated." — AS