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Best Drugstore Hair Color: Five That We Love

Great Drugstore Hair Color: Tried, Tested, and Loved

When you want to save money on hair color, there are plenty of good, easy drugstore options. But the hair color aisle can be confusing, and not all box dye is created equal. I've been coloring my own hair since I was in seventh grade, and in that time I've learned a little bit about which products really do what they say. So to see my favorites for changing your hue at home, just keep reading.

  • Revlon Colorsilk ($3) —This stuff is a well-kept secret, so shush. It's the holy grail of ammonia-free permanent colors, and it's disgustingly cheap. It doesn't damage your hair or scalp, and the color lasts. The only downside? It doesn't lift, so if you're trying to go way lighter, you'll get brassy results and quicker fading.
  • Clairol Perfect 10 ($11) — For fast, less damaging permanent color that can lighten well, this is my pick. Why? It doesn't tear your hair up as much as some other permanents, and the color on the box is the color that you get.
  • Clairol Natural Instincts ($6) —Only want to go up or down a couple levels? This stuff is by far my favorite semipermanent. It doesn't dry my hair out at all, the color results are always even, and it blends really nicely as it fades.
  • Fekkai Salon Color ($30) —This color is way pricier than I would normally go for outside the salon. But if you're a dyeing rookie or are trying to maintain your hair's condition while radically changing the color, this is safe bet. It comes with a precolor treatment designed to put your hair in optimal coloring condition.
  • L'Oreal Root Rescue ($8) —If you don't want to put more all-over color on and risk damaging your hair, this product is an easy way around it with very reliable results.
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details2 details2 5 years
I"m interested in trying out Umberto U Color Italian Demi Color :)
addictedreader addictedreader 5 years
clairol haircolors don't strip hair as much as other brands and they colors are closer to the box shade. been using them since "ultress" and every time I try a competitor I regret it. perfect 10 rocks
AmberHoney AmberHoney 5 years
Just bought 2 boxes of Clairol, but love Fekkai especially for the application process which is much easier than a bottle for me.
finch1 finch1 5 years
I've been buying Perfect 10 a couple years now, and it's the dye I used when I first went red. I've tried other kinds of dye besides Perfect 10 since, but I haven't been as impressed with the results of the other dyes And thanks for the info on Colorsilk -- I tried going blonde with it (actually used the box pictured) and just ended up with a slightly lighter red and strawberry blonde streaks :(
finch1 finch1 5 years
I've been buying Perfect 10 a couple years now, and it's the dye I used when I first went red. I've tried other kinds of dye besides Perfect 10 since, but I haven't been as impressed with the results of the other dyesAnd thanks for the info on Colorsilk -- I tried going blonde with it (actually used the box pictured) and just ended up with a slightly lighter red and strawberry blonde streaks :(
bobbysgeel bobbysgeel 5 years
Ty so much! I just lost my hairstylist so this info is a huge help!
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