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The Best New Natural Lipstick From Ilia: Product Review

What We're Sweet On: Naturally Gorgeous Lip Color

It's been a while since we've been lip-sessed. You know the phenomenon: you try a new lip product and like it so much you find yourself applying it constantly, cuddling with it at night, etc. But it turns out that sometimes even jaded beauty editors get a second chance at true love, and the new object of our affection is Ilia lip conditioner ($24). This stuff is great for a whole slew of reasons. The marquee differentiator is that Ilia doesn't contain a single ingredient you haven't heard of before or wouldn't eat. Vegans, people with allergies, and those who're leery of ingesting lead and petrolatum should be happy about this one.

What we really love, though, is that there are nine organic oils in the formulation, everything from jojoba and sesame to orange and jasmine, so our lips get super hydrated and taste great. Our personal favorite shade is Shell Shock (it's the coral color on the far left), but we've also met people who swear by Arabian Knights (dark berry) and Nobody's Baby (soft neutral). Ilia's not a cheap treat, but if we have to choose between buying the latest fancy lipstick and this lip conditioner, we know which one we're choosing.

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