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Beyonce What Is Pretty Campaign 2014

Beyoncé Wants Women to Share #WhatIsPretty

Beyoncé is the cover star of the 2014 Time Most Influential People of the Year issue. On the magazine, she's having a total Lady Gaga-esque no-makeup, bold-brows, long-hair-don't-care beauty moment. But beyond the awesome glamour shot, Mrs. Carter is kick-starting a new feel-good social media initiative, #WhatIsPretty.

In conjunction with the cover, she released her "Pretty Hurts" video to the public and launched her latest social media campaign at WhatIsPretty.com. The pop culture queen wants to know how women define pretty through photos and videos they share on Twitter and Instagram.

So far, the movement has only taken off on Twitter, where her hardcore fans are mostly using the hashtag as a Beyoncé-themed Throwback Thursday (she is gorgeous, guys, but that's not quite what she had in mind). But we've rounded up the most beauty-minded #WhatIsPretty tweets to get you inspired to share your own!

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Source: Time

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