Other major deals included Estée Lauder's purchase of Smashbox, Shiseido's acquisition of Bare Escentuals, and Unilever's acquirement of Alberto-Culver, the makers of brands such as Nexxus, Tresemmé, VO5, and St. Ives. L'Oréal purchased Essie, and there was even some talk of the beauty juggernaut purchasing Avon. Speaking Avon, they acquired British skincare company Liz Earle earlier this year. With Coty's growth exploding at the seams, it will be interesting to see what they, along with the other big beauty players, have planned for 2011.
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