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The Biggest Headlines of 2010: Abercrombie & Fitch's Smelly Scent Machines

Biggest Headlines of 2010: Abercrombie Stinks?!

For years, some people have been grumbling about the heavy clouds of fragrance that Abercrombie & Fitch pumps through its stores, but this October, activist group Teens Going Green actually decided to protest. The group objected to A&F's in-store use of their Fierce fragrance on the grounds that "Abercrombie & Fitch customers are unknowingly being exposed to harmful chemicals by simply walking into the stores." The Campaign for Safe Cosmetics joined the fray, too, suggesting that Fierce contained "secret chemicals" and possible hormone disruptors. Abercrombie fired back with a long rebuttal on Facebook, but both sides are still deadlocked, and A&F has been adamant about keeping their scent-blasting machines running. Most of you say that you don't like stores that use scent machines, but it doesn't look like A&F's fierce smell will be dissipating anytime soon.

Image Source: Getty
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Marshmelly411 Marshmelly411 5 years
The scents I don't mind actually...its the music that bothers me! Why do some stores find the need to blast music so loud? I'm going shopping not clubbing. haha. It makes me want to leave the store immediately (which is the opposite of what they should want). Express tends to do this, but I love their clothes so much that I just put up with it. lol
ModernGraceKelly ModernGraceKelly 5 years
I don't go in the store often, but not because of the scent. The scent is actually appealing sometimes, but I'm sure some stores go crazy and pump extra into the air. The scent does get on all of the merchandise, so I've never understood why they do that. At least mix it up with other fragrances. Everything in the world has a smell, so I don't know how scent sensitive people can run away from it.
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