Gossip Girl front woman Blake Lively is known for her high-fashion style (both on set and off). So it's no surprise that the Gucci team has selected the young actress to represent its new couture fragrance, Gucci Première. "She is a girl of extraordinary beauty and she's a girl who loves fashion," Gucci creative director Frida Giannini told WWD. "Although she's young, she's also very determined, and I liked this spirit.…She knows how to be a diva in the right sense, with an aspirational glamour."
Gucci Première hits counters this September in the States (and next month in the UK). But we're looking forward to the short film ad campaign, which was filmed by Drive director Nicolas Winding Refn. We already know there will be breathtaking gowns in the spot, but will it also feature fast cars and synth pop? Can't wait to find out.