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Blake Lively Is the Face of New Gucci Premiere Fragrance

Blake Lively Is the Face of the New Gucci Fragrance

Gossip Girl front woman Blake Lively is known for her high-fashion style (both on set and off). So it's no surprise that the Gucci team has selected the young actress to represent its new couture fragrance, Gucci Première. "She is a girl of extraordinary beauty and she's a girl who loves fashion," Gucci creative director Frida Giannini told WWD. "Although she's young, she's also very determined, and I liked this spirit.…She knows how to be a diva in the right sense, with an aspirational glamour."

Gucci Première hits counters this September in the States (and next month in the UK). But we're looking forward to the short film ad campaign, which was filmed by Drive director Nicolas Winding Refn. We already know there will be breathtaking gowns in the spot, but will it also feature fast cars and synth pop? Can't wait to find out.

Image Source: Getty
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Join The Conversation
millie1980 millie1980 3 years
gorgeous it is..well lucky her and happy to see her when times comes..well visit this site for discounts saversclub.us.
dandd dandd 3 years
gorgeous!  i agree with Frida Giannini's statement.  can't wait to see the campaign!
krisbabes krisbabes 3 years
I think she's just gorgeous......she has that something "extra" and I don't mean Ryan Reynolds, although that's a very cool thing to "have".   She really has the old time Hollywood look to me.   Gorgeous!
Grace-Hitchcock Grace-Hitchcock 3 years
I love Blake, I think she'll be the perfect face for this! Looking forward to seeing the short film!
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