If you've ever looked at a beauty ad campaign and wondered how to re-create the same look, Bobbi Brown has your back. She's teamed up with blippar, the app that creates digitally interactive campaigns, to bring the Katie Holmes ad to life from your phone. All you have to do is download the blippar app to your phone (it's free!), and then once it's open, just hold your phone over Katie's eye makeup from the Bobbi Brown ad campaign. This will unlock how-to content and a behind-the-scenes video of Katie shooting her stunning ad.
"Our new campaign with Katie Holmes is not only a first for us working with a celebrity face, but it is also the first time we have included augmented reality," Maureen Case, president of Bobbi Brown Cosmetics and Jo Malone London, said. "The blippar app instantly brings the campaign imagery to life, giving our consumers access to an exclusive, behind-the-scenes look at the shoot and tips on how to re-create Katie’s smoky eye look at home."
Blippar has been creating augmented reality experiences for consumers with other beauty brands like L'Oreal and CoverGirl, too. "We love working with beauty brands, especially those like Bobbi Brown with great creative assets and an innovative approach to digital engagement," Lisa Hu, US vice president & general manager of blippar, said. "Our technology provides an exciting and instantaneous way for people to interact with their favorite beauty brands, right from a magazine page, printed ad, in store or even from the product itself. With blippar, consumers can access exclusive content, try on products, and even buy products in seconds."
What are you waiting for? It's time you started blipping over Katie Holmes's eye makeup.