Bobbi Brown has her heart in the right place this Fashion Week. Not only has her company long supported coronary disease awareness group The Heart Truth, but this year she's coming out with a limited-edition Heart Truth palette ($25), as well. We love the message, the tagline (Listen to Your Heart), and the fact that for a reasonable price you get three eye shadows, two lip colors, and a goes-with-everything gloss. Bobbi Brown will also be sponsoring The Heart Truth's celebrity-studded Red Dress Fashion Show, which will take place at the beginning of NYFW, on Feb. 8. So look out for the show, and be sure to give the palette a once-over before it sells out.