Whenever someone says that she wants to look a little more bright-eyed but doesn't want to look "makeup-y," I send her to Bobbi Brown. You will never, ever leave a Bobbi Brown counter looking overly done-up; instead, you'll probably look like a better-rested version of yourself. Bobbi's newest Tortoise Shell collection is filled with pretty neutrals that let you do just that. My favorite item is the eye shadow palette ($60, which works out to $7.50 each), which is all I've used for the past three weeks. It's small, chic, and versatile — plus, sets are available for both light and dark skin tones. No flashy hues or over-the-top glitter here. Instead, you get an eight-shadow wardrobe with colors to take you from day to night. If you're the kind of woman who doesn't know where to start with makeup, well, now you do.