beauty

Brand-New Brand: J. Blossom

J.Blossom is a brand with a clear mission, and a warm, fuzzy one at that. Founder Jamila White created the bath and body products with children of color in mind, looking to keep kids both clean and carefree. In a recent interview with Afrobella, White explains her motivation:

"I felt like little girls’ self-esteem was under an all-out assault. Every message was telling them that something was wrong with them; that they needed to have long, straight hair; that their skin wasn’t the right shade; that their noses were too big; that their body wasn’t the right shape ... "


To that end, every product in the J. Blossom line — including bubble bath, lip balm, and body lotion — comes with an "affirmation" on the label, such as "I have a beautiful smile" and "Beautiful skin comes in all shades – yummy chocolate, smooth caramel, or creamy vanilla!" For details on the products,


J. Blossom's products are free of artificial colors and mineral oils, and each item comes in two kid-friendly scents: Strawberry Banana Smoothie and Great Big Grape. These products are also a bargain, which is great when shopping for fickle kids.

The Lip Balm, made from shea butter and jojoba oil, costs $3, while the Body Lotion and Bath and Shower Gel are just $12 each. You can also get an adorable little J. Blossom gift sets ($12) with a bath pouf and gift bag.