The idea behind Jouer Cosmetics, (pronounced joo-ay) is that every woman should be able to customize her own palette. Each of the colors are sold separately, but can click together sideways and back-to-back to collaborate your favorite colors du jour.
You can put together eight colors for a vacation or you can snap just two together for a night out. Jouer in french, appropriately means "to play" and this is exactly what founder and ex model Christina Zilber had in mind when creating this design.
As a jet setter who is always on the run, Christina wanted to create something that could be tailored to specific occasions so she didn't always have to schlep around her bulky makeup bag all of the time. She decided to team up with celebrity makeup artist and pal Kerry Malouf to concoct Jouer.
The line includes: lip glosses, cream and powder eye shadows, mascara, brow fix, sheer all over face colors, concealers, highlighters, bronzers, a lip enhancer and an essential matte touch anti-shine treatment. There are also several fun and inventive kits as well as a super cute pink suede cosmetic bag.
Prices range from $10 for brow fix, to $24 for an essential matte touch. Their website also has a pretty fresh Create Your Look, feature that allows you to click on colors and models to build your own virtual look. Read about more new makeup alerts here.