Skip Nav
DIY Beauty
The Ultimate Guide to Color-Correcting For Your Skin Tone and Concern
Makeup Tutorials
This Incredible Dollar Store Beauty Tutorial Proves It's Easy to Look Glam on a Budget
Beauty Tips
8 Brunette-Friendly Rainbow Hair Colors That Are Perfect For Cooler Weather

Brand-New Brand: Wise Woman by Body Shop

I love this new trend in anti-aging products (like Dove's Pro-Age) wherein cosmetics brands are celebrating mature beauty rather than trying to deny the effects of aging. Appropriately named Wise Woman and clad in subtle gold packaging, the Body Shop's new skincare line is designed especially for women over 50.

Released just in time for Mother's Day, the line includes eight products designed to keep skin moisturized, radiant, and resilient. I'm particularly intrigued by the Softening Toner and the Eye Cream. The Wise Woman Starter Kit (pictured) looks like it would make a great gift: It comes with day and night creams, as well as the very magical-sounding Vitality Serum.

Around The Web
Join The Conversation
jennifer76 jennifer76 9 years
Yay! Something I'm not old enough to use! :jumpin: Ha ha ha! :rotfl: I'm loving this trend too.
jennifer76 jennifer76 9 years
Yay! Something I'm not old enough to use! :jumpin: Ha ha ha! :rotfl:I'm loving this trend too.
What Would I Look Like With Botox?
What Foods to Eat For Clear Skin
What Is Retinol?
Toner Hacks For a Cleaner and Clearer Complexion
Celebrity Beauty Campaigns 2016
Beauty Mistakes That Are Making You Look Old

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

From Our Partners
Latest Beauty
All the Latest From Ryan Reynolds