I have been known to enjoy a good Bruce shoot-'em-up flick, and there's no denying that he's a striking man. But it'll be interesting to see how this cologne smells, since almost all the characters he plays are inevitably dirty, bleeding, and running for their lives. Maybe it's a guy thing? Anyway, it'll be fun to see how this plays out, especially since Bruce's ex Demi Moore has her own fragrance out as well. Could Ashton, The Fragrance, be next?
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All hail the great bald one! Bruce Willis fans should be overjoyed today, because the actor just signed a deal for his own fragrance to be sold worldwide. There's no word on what the scent's notes will be yet (sweat, gunmetal, smoke, and explosions?), but it's launching quickly and will be in stores in July.