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CVS Opening Upscale Beauty Store

CVS Is Movin' On Up to the Prestige Side

If you notice construction going on at your local CVS in the near future, it might be more than just a pharmacy drive-thru remodel. You probably shop at CVS for wide variety of inexpensive beauty delights — but soon, you'll be able to pop in for fancy items as well.

White-tiled flooring, brushed steel fixtures, seafoam green walls at CVS? Yep — according to WWD, the drugstore chain is ready to unveil Sephora-sized, high-end beauty emporiums called Beauty 360. The first concept store is set to open by year's end in a major city on the East Coast. You won't have to go searching far, as Beauty 360 stores will pop up in adjacent areas to CVS's pre-existing locations or in a separate store within CVS.

Although the exact brands to be carried at this high-end store remain a mystery, “department store or specialty store brands" will be available. There's also talk of including "express services" like massages and manicures. Since subsequent plans include opening 500-1000 Beauty 360s and the majority of women live within 5 miles of a CVS, I'm sure you'll be moving on up yourself very soon.


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