Carine Roitfeld is the name on everybody's lips right now — literally. As she gears up to launch her biannual magazine, CR Fashion Book, the former Vogue Paris editor is also releasing a collection of cosmetics with MAC. Known for her kohl-rimmed eyes and beige lipstick, she's curated a selection of colors and tools for the signature messy-chic CR look. The goal isn't about looking perfect, she says. "Sometimes 'bad' things are the more beautiful things," she says in this behind-the-scenes video. "When you woke up and didn't take off your mascara, your eyes can be tired, but tired-sexy — and that's what I like." The collection will be available online beginning Thursday, in stores Sept. 6, and on our faces tout de suite.