Carly Rae Jepsen is moving on from her hit "Call Me Maybe" into a new beauty deal with Burt's Bees. The singer will be the face of the new Güd Red Ruby Groovy line, and the first celebrity spokesperson for the natural-beauty brand. Burt's Bees hopes her strong pull with Generation Z, along with her social media presence, will bring their products into a younger demographic.
The new line will include a shampoo, conditioner, lotion, and body wash all retailing for $7 each. The scent is filled with fruity notes of grapefruit, black currant, apple, mandarin, and papaya. "I've always been attracted to things that smell feminine, and I like things that are energizing," Carly Rae told WWD. "I feel very womanly, and it makes me sort of ready to take on more."