Cate Blanchett has served as the muse for Giorgio Armani, frequently wearing his creations on the red carpet, but now her role is expanding into the designer's beauty brand, too. The actress was recently confirmed as the new face of Armani fragrances. "I have known and admired Cate Blanchett for many years," Armani told WWD. "As I was developing the Sì project, defining the fragrance and imagining the bottle, I instinctively thought of her, and of the passion that can be perceived behind her impeccable manners and confident look — a seductive combination that fully respects the spirit of my new perfume." The chypre fragrance mixes notes of cassis nectar, freesia, and vanilla.
The contract will include a print magazine campaign as well as a short film and digital ads. All the fanfare is slated to roll out this August in the UK, and in early 2014 stateside. Cate will serve as the first celebrity to represent Giorgio Armani fragrances, which has relied on models in previous years. "With my very first paycheck as an actress, I bought an Armani suit, and I still have it and love it," said Blanchett. "For me, fragrance contains memory, the scent of your mother, your friends . . . I think fragrance is a really subtle but important way in which women express themselves and express who they aspire to be." And who better than the woman who inspires Armani's fashion designs to also front his fragrance offerings?