Chanel is celebrating their cult-classic polishes in quite the creative way: a visually stunning new video. The film introduces Les Vernis Couleurs Culte De Chanel: five of the brand's polish shades that are so popular, they have a nearly rabid fan following. Beige, Particulière, Pirate, Rouge Noir, and Black Satin dance along perfectly manicured fingers to the refrain of New Order's "Bizarre Love Triangle." And with nearly subliminal messaging at its finest, each hand spells out a letter of the polishes' namesake.
A visit to Chanel's online shop reveals the five shades, $27 each, all available for purchase, and beckons the customer to "join the cult." And with colors this gorgeous paired with British new wave music, you'll be reaching for the Kool-Aid in no time.