Oh, those wacky art students. What will they think of next? Central Saint Martins design student Ryan McSorley has created a final project that gives a new definition to Chanel skin care. His prototype for a Chanel beauty package features a headband that leaves a mark. As he explains: "There is a silicone Chanel logo on the underside of the headband which during the night leaves an imprint of the Chanel logo on the skin, which is visible for a few hours. People can then clearly see that the owner uses Chanel skin care and not some other brand. Their skin has been branded Chanel."
My inner Naomi Klein reads McSorley's concept as a subversive take on branding, but it might not be. While his idea is purely academic, wearing Chanel on our skin isn't that far-fetched an idea — just look at Kaiser Karl's temporary tattoos available this season. What do you think of this school project?