My inner Naomi Klein reads McSorley's concept as a subversive take on branding, but it might not be. While his idea is purely academic, wearing Chanel on our skin isn't that far-fetched an idea — just look at Kaiser Karl's temporary tattoos available this season. What do you think of this school project?
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Oh, those wacky art students. What will they think of next? Central Saint Martins design student Ryan McSorley has created a final project that gives a new definition to Chanel skin care. His prototype for a Chanel beauty package features a headband that leaves a mark. As he explains: "There is a silicone Chanel logo on the underside of the headband which during the night leaves an imprint of the Chanel logo on the skin, which is visible for a few hours. People can then clearly see that the owner uses Chanel skin care and not some other brand. Their skin has been branded Chanel."