Imagine hurrying through the subway when, suddenly, a disembodied voice comes out of a huge mirror in the middle of the concourse and starts asking you whether you need to touch up your roots. In New York's Grand Central Station this week, some women actually had this experience when Clairol set up a giant talking mirror to promote its Root Touch Up product.
The installation used actress Angela Kinsey (who plays Angela on The Office) to spot people, as WWD reports, who looked like easy targets. At that point, Angela called out to ask people to look at their reflection. Then, the "mirror" directed women to colorist Marie Robinson, who gave them a color consultation and a box of Nice 'N Easy. Would you have stopped for this mirror?