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Is This Cleavage-Boosting Kit a Bust?

Makeup isn't just for the face anymore — or at least that's what a few companies would like you to think. Last week we took a look at concealer for your feet, and this time around, it's the My Beautiful Breasts kit ($69) from It Cosmetics. Intended to create the appearance of larger ta-tas, the kit includes waterproof/sweatproof "bust shadows," an awesomely titled Library of Secrets manual, booby primer, setting spray, and brushes for application. It also comes with bust stain, a semi-permanent tint that promises, "No matter how wet or sweaty you get, your breasts aren’t going anywhere!" (Oof, I should hope not.)

Makeup artists use shading and contouring tricks to create the illusion of larger breasts, and It Cosmetics CEO Jamie Kern Lima's background in TV means that she's picked up a few tips and tricks along the way. Still, I can't imagine an occasion when I'd think, "You know what this event calls for? Bust stain." Would you consider getting this kit, or will you stick with a push-up bra?

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