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Coach Poppy Perfume Due in July 2010

Coach Gets Poppy For Summer

Since last year's launch of a lower-priced line called Poppy, Coach has been reaching out to a younger shopper. And now, the brand aims to extend its reach with a Poppy scent.

Due in stores this July, the fruity floral fragrance ($35-$60) has an unusual collection of notes: cucumber flower, mandarin, freesia, jasmine, pink water lily, creme brulee, cedarwood, bleached sandalwood, and marshmallow. WWD reports that unlike Coach's earlier scents, Poppy won't launch exclusively at the brand's boutiques. Instead, it'll roll out at department stores for bigger distribution. Think you'll be interested in this bouquet?

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