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Coming Soon: Freeze & Go

Coming Soon: Freeze & Go


Judging by your comments, a lot of you aren't ready for (or just plain don't want) Botox. But if you still want to ward off wrinkles, you might be interested in the newest product from Freeze 24/7. Launching in August, it's called Freeze & Go. Like its sister cream, it is a topical wrinkle-minimizer. The difference is that Freeze & Go is intended to go on over your makeup, it's easily portable and it has some of the coolest packaging I've seen all year.

I'm excited to try this, mostly because the original Freeze 24/7 is one of the few anti-wrinkle products that delivers instantaneous results. My main complaint about it was that it sometimes leaves a residue that made makeup application more challenging. So if Freeze & Go can eliminate that quibble, I'll be happy. Although it's a pricey $65, I suspect it will be a huge hit. I've shown Freeze 24/7 to my most frugal friends, and even they've been impressed enough to buy a jar. Will you?

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