Now, I've never been a big fan of Tommy Hilfiger's clothing, in part because it's one of those lines that slaps the company logo all over the place. But fragrance is another story, and with his forthcoming scent, Mr. Hilfiger is ditching the All-American theme for a more sophisticated one.
Set to launch in February of next year, Dreaming is intended to reach a customer who's more womanly, less girlish. The ad campaign features Swedish model Mona Johannesson in a throwback to the golden age of Hollywood, using Grace Kelly and Marilyn Monroe as inspiration. Hilfiger told WWD: "[These actresses] have always been a source of inspiration for me, and Mona in this ad typifies their style — sensuous, yet playful." It reminds me of a softer version of the Christina Aguilera campaign—am I the only one who sees it?
To find out what Dreaming will smell like,
Dreaming will be priced from $35—$60 for eaux de parfum, and complementary body-care products will join the scent at launch. The fragrance features notes of peach skin, white hibiscus, tuberose, freesia, white woods, and orris. (Orris is the root of the iris plant.) Obviously, there's no way to know how this stuff smells right now, but it seems like it could be very sweet. I'm hoping that the notes of white woods will balance out the fruits and florals—and that maybe Tommy and I can finally make something work between us.