Skip Nav
DIY Beauty
This Braided Headband DIY Is an Unexpected Bridesmaids Hairstyle Idea
Celebrity Hair
21 Times We Were Bowled Over by the Beauty of Sonam Kapoor
NSFW
This Photo Series Shows Off the Breathtaking Beauty of Redheads

Coming Soon: Prescriptives Here To Stay 24-Hour Longwear Mascara

Prescriptives is about to release a new treat called Here To Stay 24-Hour Longwear Mascara ($19.50). The mascara was formulated to last for up to 24 hours without smudging, clumping, fading or flaking!

In addition, the flexible comb/brush was designed with 360 degrees of tapered bristles for extra precise application so that it lifts, defines, curls, conditions and separates your lashes. This baby doesn't mess around! It's also customizable; you can wear it alone and it's waterproof, or you can layer it over another mascara and it's water-resistant.

One coat will give you a natural-looking lash, and two coats create a more dramatic, high-gloss effect. Starting in September you will be able to buy it in black and brown at Prescriptives counters nationwide and online.

Around The Web
Join The Conversation
diorbaby diorbaby 8 years
I want it sooo bad! I can't wait until it comes out- How much do you think its going to cost?
mwmsjuly19 mwmsjuly19 8 years
8 to 10 hours is good enough for me.
JaimeLeah526 JaimeLeah526 8 years
The mascara itself sounds great but why would someone need a mascara to last 24 hours? It must be so hard to get off when the time comes especially if you only wear it for 12.
tickintime tickintime 8 years
Maybe this is for those who go to Vegas?!?
bluejeanie bluejeanie 8 years
if it doesn't flake then i guess i wouldn't mind...
baltimoregal baltimoregal 8 years
finally! a prescriptives mascara that's full and waterproof!
maisiegirl maisiegirl 8 years
Can't wait to try this product. Normally, I just curl my lashes and forego the mascara, but this like a great product.
ccsugar ccsugar 8 years
I agree with the above... I bet it's like one of those mascaras that you spend about 10 minutes scrubbing off with makeup remover.
i-am-elle i-am-elle 8 years
Wow it's like the ultimate mascara. Sounds cool, but really.. who needs mascara on for that long?
vienvien vienvien 8 years
Really? But I don't want my mascara to stay until 24 hours.
Prescriptives Is Back in the US
After 30 Years, Prescriptives to Bid Adieu. Boo.
The Votes Are In: Best Foundation Is Bare Escentuals
Splurge of the Week: A Custom-Made Gift
Prescriptives New Fall 2008 Daring Color Collection
Five Best Loose Powders
New 2008 Lip Balms

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

From Our Partners
Latest Beauty
X