Twilight mania shows no signs of slowing down, and the merchandise tie-ins keep comin'. Riding on the success of Twilight perfume, the franchise is set to launch a nine-piece line of Twilight-themed beauty products in May. But here's the twist: Unlike other vamp paraphernalia, this collection is being marketed toward the post-teenage crowd.
"We knew the series was popular among high schoolers," said Connor Reilly, CEO of Angelus Bath Accessories, Inc. "But when we saw how many grown women were pining for Edward Cullen, we thought, 'Whoa, there's this whole segment of people who aren't spending money on sexy vampire swag.' We feel there's a huge market of consumers who haven't been reached. I vant to suck their wallets dry." To that end, ABA plans to roll out Sparkles of Edward bath salts, a Cullen Complexion face mask, Fang tooth whitener, and Volturi Vixen sunblock. Even though Rob Pattinson has dropped out of the movies, sales are expected to reach $21 million in 2009 alone. Be sure to check out this news story for more details.