At the risk of sounding like Polly Perfumaniac, I've got even more fragrance news for you. Yves Saint Laurent is preparing a new fragrance called Elle.
WWD reports that this fragrance is meant for the younger YSL fan, and serves as a contrast between the fashion house's tradition and the modern, urban lifestyle. Model Coco Rocha will star in the ads while wearing a tuxedo (YSL, of course!) and writing the fragrance's name in pink spray from the bottle.
The scent is said to be a blend of top notes including cedar, litchi, and peony; mid notes of rose and freesia, and base notes of traditionally masculine vetiver mixed with patchouli and pepper. Elle will debut in Europe and the Middle East in October, followed by a stateside launch next year.
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