I think Eyecon fans should be happy to give It's Potent a try for several reasons. It's Potent is supposed to do most of the same things Eyecon did: de-puff, brighten, and help with dark circles. Both products are also light, don't have an irritating fragrance, and work very similarly. Even the textures are much the same.
The only big difference I've spotted is the color. Eyecon is an ecru shade, while It's Potent is white. So if you're worried about losing your favorite eye cream, don't be. Before you go stock up on tons of Eyecon, give It's Potent a try. Eye don't think you'll be disappointed.