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Could Truth in Advertising Be the Next Big Thing?

While watching Top Model last night, I was surprised to see this text flash on the bottom third of a Cover Girl mascara commercial:

Lash inserts used prior to application to add fullness but not length.

You could have knocked me over with a feather! That's the kind of full disclosure that some people are calling for, especially in the UK. But it hasn't been required of cosmetics companies yet — which is why it's pleasing to see this kind of straightforward initiative. What do you think?

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GummiBears GummiBears 6 years
It should be mandatory.
GummiBears GummiBears 6 years
It should be mandatory.
jocupcake jocupcake 6 years
I agree that full disclosure should be necessary for cosmetic ads. As Pistil said, "you're selling mascara, not fake lashes." I also find it annoying to see 20-somethings selling wrinkle creams. WTF.
kastarte2 kastarte2 6 years
Why ad falsies at all if you have to put in a disclaimer? Let your models go natural and show us what your mascara can really do. If you have confidence in your product, you won't need falsies for length or fullness to sell it.
Talldiva45 Talldiva45 6 years
It's a good thing and should have been done a long time ago for all beauty products - requirement mandatory! If companies can get away w. false advertising at all...I should be able to pay with a false dollar....only fair.
postmodernsleaze postmodernsleaze 6 years
I totally agree with ticamorena. Skincare is what really needs to start doing this because way too many women buy into the claims of skincare ads that simply are not true.
Dubn8tr Dubn8tr 6 years
Those ads have always looked fake to me. So many celebrities wear fake lashes, that it's hard to trust them anyway. Although I will say that I love CG Super Thick Lash. I have lots of lashes as it is, but that mascara enhances them.
Dubn8tr Dubn8tr 6 years
Those ads have always looked fake to me. So many celebrities wear fake lashes, that it's hard to trust them anyway. Although I will say that I love CG Super Thick Lash. I have lots of lashes as it is, but that mascara enhances them.
pANtanGELerA pANtanGELerA 6 years
I agree. So many times I've bought mascara due to the way the lashes look on the screen. Once, I actually could see the false lashes and realized, I knew I would only buy mascara due to my research. It's nice to see that they are actually putting this on the screen. =) Because of being truthful, I might only look at Covergirl and see which one I want!
ticamorena ticamorena 6 years
I support this move, but am hardly going to get excited by Cover Girl and other cosmetic co.'s stating the obvious - that they enhance, physically, digitally or otherwise, the effect that their product is alleged to give. I just wish this could be extended to cover other beauty products (especially for skincare - cellulite creams anyone?) where you know that the results they claim are not what the average customer could ever achieve
Pistil Pistil 6 years
I've noticed that cover girl commercial too, and it really stood out I guess because I couldn't recall if I had ever seen that sort of 'disclaimer' before. I think truth in advertising is especially important for cosmetics... you're selling mascara, not fake eyelashes.
tlsgirl tlsgirl 6 years
Amen! I'm so sick of the "your lashes will look like this!" comments when it's so flippin' obvious that they're fake. It annoys me to no end.
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